Development of an effective Strategy for your emerging company is unique  to your market, development expertise, and obviously to your cash reserves.

Our method of developing an individual strategy begins with a classroom excerciise that creates a common set of terms and a methodology to validate a product direction. A central theme in the exercises is focus on customer needs and the validation of those needs. Pain points of the customer must be understood. Who will make the decision(s) to buy your product, and who can block them? After mutual agreement on your customer focus and how they align with your competencies, we proceed to develop a plan with measurable, tactical milestones.

"What Customers Want" is a central them that leads into many areas to explore.
- Are you focusing on early adopters, or early majority customers?
- Are there potential partners that can shorten or reduce your R&D spend?
- Will major players in the market identify this growth path and outspend you?
- Do you have or can you develop relationships with major custmers that can be used to validate your plan?
- What are the "not invented here" issues for the products you are proposing?
- How can you regroup if the market is slow to develop?

A typical program lasts one or two days with your decision makers and two RWG members leading the discussions. An ideal endpoint for the discussions would be a set of executable tasks that we can help you complete in the near term, with frequent reporting and modifications as we gain more information. If you need help in validating the market and finalizing a business plan, we have affiliates who can be enlisted to resource that activity.

Can we help?  Contact us.

Doug Lyons has been using customer focused concepts to teach revenue and profit to companies in the US and Europe for several years.. It is a tool that leads to development and validation of a strategic plan.