About The Road Warrior Group
 
RWG home page
RWG clients
     

We are Strategic Business Development experts with a focus on assisting emerging European and California companies enter North American Markets, with an emphasis on success in sales and sales strategies. Members of our team have lived, worked and sold in Europe and North America, and we have deep network ties to all the resources needed to begin a successful sales ... or more extensive operations in North America.

Our process:
We begin with an assesment of the elements of your plan and how they match the market requirements in North America, and end with specific target goals that we jointly identify. We work with a small number of firms, and aspire to grow with them until they have mature channels for sales. We often act as your selling agent to establish a sales process, and then help to staff or select direct or representative channels. We often initiate the discussions with a structured program in strategy development or sales channel devlopment that cover many of the issues needed to understand and incorporate into your plans for North American entry.

We are experienced with:

• successful clients in the UK, Sweden, and Ireland
• a broad North American technology network
• all the essentials to penetrate NA markets
• financial advisors... from funding to exit strategies
• startups; we have experience as key players in early stage companies

How to begin:
We typically start with a small introductory project that lets RWG and your firm evaluate fit and chemistry, and then engage for a year or so until your requirements and/or success have significantly increased the revenue of your products... leading to the next step in your development, when sales in North America can fuel growth. As business advisors, we are most effective as close members of your team over an extended period.

 
 
-Enterprise Ireland-
The RWG are one of the key partners we use to help EI provide strategies and market/sales assistance to our portfolio of start up companies entering the US market.
" Diane Roberts, E I"
   
 

enterprise ireland

   
 

Andrew Haines-VP of Marketing-Synplicity

"Their unusual combination of experience, and technical and business skills leveraged by a tight working team made them a bargain compared with a typical investment banker acquisition engagement."

     
         
             
 
The Road Warrior Group 2007